October is Breast Cancer Awareness Month

To help raise awareness for breast cancer, General Mills will introduce special pink packaging on an assortment of its most beloved brands during National Breast Cancer Awareness Month, including Cheerios Cereal, Nature Valley Granola Bars, Progresso Soup, Hamburger Helper Dinner Mixes, Green Giant Frozen Vegetables, Pillsbury Crescent and Sweet Rolls and Refrigerated Cookie Dough, Cascadian Farm Granola Bars, Total Cereal, and Betty Crocker Cookie Mixes, Warm Delights Desserts and Potatoes. 

The pink products are available in stores around the country through the month of October. By supporting these brands, consumers help ensure that General Mills can continue to support the fight against breast cancer. 

General Mills has made a $2 million donation to Susan G. Komen for the Cure and will donate an additional $1 for every story shared on PinkTogether.com, up to $100,000, through October 31, 2007.

 Resources:

Breast Cancer Awareness Month

American Cancer Society programs

Susan G. Komen for the Cure

General Mills